From a passion for all terrain vehicles and customer demand, a company was formed. Our goal is to set a standard in high quality accessories for your all-terrain vehicle.

DIR set off by developing a small range of much needed accessories, to fill up gaps in the current market or improve quality. This has resulted in a continuously growing range of high end products for all terrain vehicles.

Products and accessories are developed in-house. New concepts and ideas are translated in a 3D CAD model, quickly followed by a prototype. For production, DIR relies on CNC techniques. Through this approach, we are able to keep quality constant. Every design is carefully tested on privately owned vehicles. Existing customers and distributors are closely involved in the process. Through this approach, DIR aims for high customer satisfaction and involvement.

Through involvement DIR is able to continuously improve.

Luuk Smeets

Chamber of Commerce: 66851785

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